Employee Bios

Toni Searing: Owner/Sales/customer service

Toni SearingToni came to work for Norm Burns, the founder of the Diamond Showcase, in the summer of 1979. She has been an integral part of the growth and success of the store since that time. Toni, born and raised in Longview, is married to Joe Searing.


Dan Burns: President/Owner

Dan BurnsDan came to work for his dad, Norm Burns in May of 1980. Dan married his wife, Ann in June of 1981 and they purchased the Diamond Showcase in 1984. Dan and Ann have two children, Jordan and Rachel. Dan and Ann have lived in Longview since 1980 and continue to be involved in the community.


Mike Kuhn: Owner/Sales/Customer service

Michael KuhnMike came to the Diamond Showcase in 1984 at the tender age of 21. He married his wife, Caroline in 1994 and has since had a beautiful daughter, Hanna. Mike has been instrumental in making the Diamond Showcase what it is today. He and his family live in Rose Valley.


Messina Hendrickson: Sales/Customer service

Messina came to the Diamond Showcase in 1999. Her infectious smile and enthusiasm help create the atmosphere we all enjoy at the Diamond Showcase. Messina was born and raised in the Longview/Kelso area, where she currently resides.


Karri Clarke: Bookkeeper (Back)

JaniceandKarriKarri came to the Diamond Showcase in 1996. Besides being the bookkeeper, Karri sees that everything runs smoothly at the Diamond Showcase. Karri has two children, Mike & Rayleen, and four grandchildren. Karri has lived in Kelso all her life.

Janice Gerdlund: Credit Manager (Front)

Janice came to the Diamond Showcase in 2007. Janice married Ken in 1982, and they have two children, Amanda & Eric and a new granddaughter. Janice has lived in Longview all her life.


Steve Martin: Graduate Gemologist/Master Jeweler

4th Generation Goldsmith Steve MartinContrary to his name, Steve is not all that funny! Steve has been designing/manufacturing/repairing jewelry since 1967. Steve can do it all. Steve and his wife Debbie moved to the area in 2004. Steve has 7 children and 10 grandchildren.

Diamond Showcase