Toni Searing: Owner/Sales/customer service
Toni came to work for Norm Burns, the founder of the Diamond Showcase, in the summer of 1979. She has been an integral part of the growth and success of the store since that time. Toni, born and raised in Longview, is married to Joe Searing.
Jordan Burns President/Owner
Jordan is a third-generation owner. He came to work for his dad, Dan in 2015. Jordan’s grandpa Norm Burns founded the store in 1977 after retiring as the president of Weisfield Jewelers. Jordan married his wife, Danica in 2014. Jordan and Danica have two boys, Brody and Jamie that frequently visit the store.
Mike came to the Diamond Showcase in 1984 at the tender age of 21. He married his wife, Caroline in 1994 and has since had a beautiful daughter, Hanna. Mike has been instrumental in making the Diamond Showcase what it is today. He and his family live in Rose Valley.
Messina Hendrickson: Sales/Customer service
Messina came to the Diamond Showcase in 1999. Her infectious smile and enthusiasm help create the atmosphere we all enjoy at the Diamond Showcase. Messina was born and raised in the Longview/Kelso area, where she currently resides.
Karri came to the Diamond Showcase in 1996. Besides being the bookkeeper, Karri sees that everything runs smoothly at the Diamond Showcase. Karri has two children, Mike & Rayleen, and four grandchildren. Karri has lived in Kelso all her life.
Janice Gerdlund: Credit Manager (Front)
Janice came to the Diamond Showcase in 2007. Janice married Ken in 1982, and they have two children, Amanda & Eric and a new granddaughter. Janice has lived in Longview all her life.
4th Generation Goldsmith Contrary to his name, Steve is not all that funny! Steve has been designing/manufacturing/repairing jewelry since 1967. Steve can do it all. Steve and his wife Debbie moved to the area in 2004. Steve has 7 children and 10 grandchildren.