I have been a customer of Diamond Showcase for many years. They have always provided a comfortable, inviting atmosphere. Personal attention and excellent service are qualities I admire.  Unique pieces are a trademark of Diamond Showcase.

As every real woman knows, diamonds are a girl’s best friend.

I enjoy my friends daily.

Thank You

Robin Norberg

Why do I shop at the Diamond Showcase?  That’s easy!  Because I  never have to worry about the quality or craftsmanship of the jewelry I buy, whether it is a ready to wear piece or a loose gemstone.  The Diamond Showcase carefully selects its inventory based on standards of excellence….i.e. color, cut and clarity and it offers a great selection of carat weights.  Customers are encouraged to ask questions and custom requests are met with a prompt response.

The staff at the Diamond Showcase are not merely salespeople, they are EXPERTS in their field.

There are 2 gemologists on staff as well as seasoned professionals who have more than 20 years experience in the jewelry business.  Their personal service and dedication are exemplary.  There is also a 4th generation goldsmith on staff who completes the exceptional service Diamond Showcase customers have come to expect.  With all this to offer, it is no wonder that I have been a loyal client for more than 20 years, and it is no mystery to me that the Diamond Showcase continues to be regarded as the first and foremost place to buy jewelry in Cowlitz County.


Deborah Proshold

We shop at Diamond Showcase because Dan and all his staff are exceptional people.  They are honest, friendly, very helpful and patient, highly educated in their knowledge of precious gemstones, jewelry design and construction.  We have never been disappointed in any purchase, and in fact when we travel to New York city, Las Vegas, San Francisco, Paris, Venice, Stockholm, etc. we never shop for jewelry.  We place Our complete trust and faith in Diamond Showcase.

Joe M Fischer

Diamond Showcase is the place for shopping for fine jewelry.  The staff is always pleasant, friendly, helpful—–and no pressure.  They let me look many times and even when a chose to not make a purchase I feel they are as welcoming and friendly as the day I do make a purchase.  Their selection of jewelry is very elegant and unique and priced appropriately.  They work very hard to satisfy me when I want something different.
They go the extra mile!  Thanks Diamond Showcase!!!

Janet Cole

I could give you about 10 reasons why I shop at the Diamond Showcase…….Friendly People, Great Service, Beautiful Store, Wonderful Selection……..lots more.  But the real reason I shop here is TRUST.  What else matters?  Thank you for being the best.

Rita Pinkowski

First off, because of Dan’s Staff.  I have never met such a wonderful group of people who are so willing to go the extra mile for you.   It doesn’t matter what you need, they are there for you.

Second, I love that they stock current and up to the minute styles.  The staff is so Knowledgeable and they are willing to do whatever it takes to make you happy.
The store is modern and bright and all the jewelry is displayed in beautiful and attractive cases.  The artistry of the jewelry designs is beyond compare as is the quality of the gemstones and diamonds.

These people are like family to me.  I just get excited thinking about going to visit. I am greeted with hugs and true affection.  They care about their customers.  What makes us happy makes them happy.

Thank you Dan for having the people you do and the quality of merchandise that you stock.  I love your store.

Sherry Bullock

I’ve been a customer of Diamond Showcase ever since they opened their doors in downtown Longview.  One cannot compare the personalized service and high quality that they offer, plus down right honesty.  Thank you Dan Burns and Tony Searing for the years of extra fine service.

Dorothy Lund

The Diamond Showcase has outstanding customer service, i.e. very personable knowledgeable, helpful and understanding.  The employees go out of their way to help you find what you need.  Dan Burns is a personal friend to our family. He gives back to the community in many ways with his business.  Dan and Annie Burns have always been good friends.  We would recommend the Diamond Showcase to family, friends and the general public.

Ron & Debbie Lewis

For many years Diamond Showcase has been my favorite place to shop. They are friendly, greet you with a smile and make you feel like family. I always leave with a smile and say why would anyone want to buy quality jewelry any where else?

Myrna Nelson

Lori and I have been shopping at the Diamond Showcase for about 30 years.  Over that period of time, we have made a number of purchases that were “just right”.

Dan, Toni and the whole staff have exemplified extraordinary service over the years.
We highly recommend Diamond Showcase to all our friends.

Mark & Lori Taft

Diamond Showcase